TESCAN is a global supplier of scientific instruments. The company is building its reputation and brand name in the field of design and manufacturing of electron, ion and x-ray instruments as well as full system solutions for various applications.

TESCAN participates in top research projects and cooperation with leading companies in the field of electron microscopy and microanalysis. As a result, TESCAN's instrumentation and innovative solutions have won a leading position in the world of nano- and microtechnology. More about us at www.tescan.com

As part of a replacement, we are looking for a Product Marketing Manager (M/F) on a permanent contract.

Reporting to the Product Marketing Director and the Micro CT BU Director, your main responsibilities will be to manage the positioning of our micro-CT range.

To do this, you will work closely with applications, MarCom, the product manager, R&D and sales, without formal authority.

Your responsibilities will include

• Supporting the strategy and sales, particularly during the first half of the sales cycle (levels 1 and 2), in order to engage in dialogue with customers, advise them, and ask them about their preferences in terms of solutions and suppliers.
• Represent the Voice-of-the-Customer at all TESCAN internal operations and translate customer workflows (materials science, semiconductors/electronic packaging, life sciences) into clear value propositions.
• Conduct environmental analysis to understand customer segmentation by type, their work to be done, their use of scientific equipment, their current suppliers (competitive analysis), and their sources of dissatisfaction.
• Generate market requirements roadmaps for your area of application, as well as more detailed market requirements documents (MRDs, including business case studies and product requirements) for each new product idea selected for development.
• Create marketing content to generate interest, consult, and engage customers in the early stages (Levels 1 and 2) of the sales cycle.
• Be responsible for the deliverables of the scoping and launch phase of TESCAN's Product Lifecycle Management (PMP) process, generated by yourself or other members of the project team.
• Support marketing operations and commercial deployment managers in their digital marketing efforts and in the deployment of your product positioning content (which includes pricing recommendations) to sales.

What we expect :

• Micro-CT domain: Understands micro-CT applications and technology aspects 
• Application literacy
• Competitive & pricing: can map perceived value vs. ASP, create comparison tables that stand up to scrutiny, and support value-based pricing. Knows competitive environment in micro-CT Business.
• Enablement stack: builds sales pitch, objection handler, battlecards, application notes, ROI calculations defending the value; partners with MarCom to support their messaging
• Data chops: comfortable with basic analytics (CAGR/SAM, funnel), CRM, and pulling “so what” from demos/evals and customer interactions.
• Language skills: English B2 or higher
• Structured communicator
• Cross-functional driver
• Customer-obsessed and commercially sharp
• Presentation & training: confident trainer ; can handle Q&A and objections. Is enthusiastic presenter to the customers.
• Travel expectation 30% on average, with peaks to 40% around launches, key customer meetings, and regional trainings (Americas/APAC/EMEA)

We offer

• Motivating and creative work
• A modern working environment in a people oriented organization
• Working in a company that transform highly complex technologies into simplified solutions
• A position in a fast-growing global high-tech company with long-term employment prospects
• Location: Gent Belgium
• We'll help you relocate if necessary
• The position is available as soon as possible
• Gent provides a high quality of life with lots of cultures and very family-friendly
• Package : Gross salary according to profile ; hospital insurance ; meal vouchers, pension plan, Flex Income Plan…

Are you interested?

Feel free to send us your (i) professional resume and (ii) cover letter describing reasons of your interest and expectations.

A review of applications will run continuously as they are received and until the position is filled. The short-listed applicants complying with the requirements will be invited for personal or Teams interviews.

We are looking forward to your application!

TESCAN is an Equal Opportunity Employer. We support diversity and are committed to creating an inclusive environment for all employees.